Video Captions Increase Your Audience Size For now, search engines are built to read text. Much as Google (and many users) would love to have algorithms that can recognize and categorize images, the technology is difficult to develop. You can add metadata, keywords, and surrounding text, but to get the most SEO benefit from your video, you need captions. Video SEO is all about optimizing your video for Google’s search algorithm. With captions, your whole video script becomes searchable. Without captions, bots guess what your video is about based on the surrounding text. Why? Because search bots only read text, they can’t recognize images. If you want your video to rank among the top Google search results, you need captions. In this video caption guide, we’ll explain how captions impact SEO and give you two simple ways to add them to your videos. Adding video captions can boost your reach and improve SEO value for a pretty minor investment. In short: Search engines love video captions, users want video captions, and social media feeds practically demand video captions-especially for mobile viewers. Adding captions to your YouTube and social media videos is more than a good idea it’s a critical part of your video content strategy.
Third, captions automatically boost video SEO by making your videos bot friendly. Second, they communicate your message to viewers who are watching on mobile devices with the sound off.
They improve video results in three ways: First, they make your video more accessible for people with hearing challenges. Captions are more important than you might think.
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